EMPOWER. EVOLVE. EXCEL.

IN THE GAME OF LIFE THERE ARE RULES SET IN STONE THAT ARE FOLLOWED BLINDLY BY MANY, BUT A RARE FEW HAVE THE POWER TO BEND THOSE RULES AND SHAPE FATE TO THEIR WILL. WELCOME TO ROYAL GROOM.

SHOP NOW OUR MISSION
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00
REFLECTION

[SOLD OUT]

£35.00
ERGOPHOBIA

[SOLD OUT]

£35.00
KOBE BRYANT

KOBE BRYANT

£35.00
DEPRESSED

DEPRESSED

£35.00
PERSIST

SOLD OUT

£35.00
DRAKE

DRAKE

£35.00
MONEY PILE

MONEY PILE

£35.00
FINAL MOVE

FINAL MOVE

£35.00
8e2262ac-df78-4ac5-a3b9-9d285f5e7b69

BEES

£35.00
MILLIONAIRE

MILLIONAIRE

£35.00
NIPSEY HUSSLE

[SOLD OUT]

£35.00
DISCIPLINE

DISCIPLINE

£34.99
DREAM CHASER

[SOLD OUT]

£35.00

VIEW ALL

  • WHY MINDSET MATTERS?

    SUCCESS ISN’T JUST ABOUT HUSTLE OR TALENT—IT STARTS WITH YOUR THOUGHTS. YOUR MINDSET SHAPES YOUR ATTITUDE, FUELS YOUR ACTIONS, AND ULTIMATELY DRIVES YOUR RESULTS.

  • THE POWER OF WHAT YOU SEE

    STUDIES SHOW THAT RIGHT AFTER YOU WAKE UP AND JUST BEFORE YOU FALL ASLEEP, YOUR BRAIN ENTERS A SPECIAL STATE (ALPHA/THETA). IN THIS STATE, WHATEVER YOU THINK ABOUT, WATCH, OR SAY CAN INFLUENCE YOUR MOOD, MINDSET, AND CHOICES FOR THE ENTIRE DAY.

  • OWN YOUR DAY

    OUR WALL DÉCOR IS MADE TO BE THE FIRST AND LAST THING YOU SEE EACH DAY—A DAILY REMINDER TO STAY FOCUSED, MAKE CHOICES THAT MOVE YOU CLOSER TO THE LIFE YOU WANT, AND REWIRE YOUR BRAIN FOR SUCCESS.
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THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE ORIGINAL

THE ORIGINAL

£35.00
SULTAN SANDS

SULTAN SANDS

£35.00
ANTI-STATIC BEARD COMB

ANTI-STATIC BEARD COMB

£7.95
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00

VIEW ALL

  • LEGACY

    A BEARD HAS ALWAYS BEEN MORE THAN JUST HAIR—IT’S BEEN A MARK OF STATUS, RESPECT, AND IDENTITY ACROSS GENERATIONS. OUR BEARD OIL HELPS YOU GROW A BEARD THAT LIVES UP TO THAT LEGACY—WITH THE CONFIDENCE, STRENGTH, AND INTENTION IT’S ALWAYS STOOD FOR.

  • GENETICS

    GENETICS PLAY A PART—BUT THEY’RE NOT THE WHOLE STORY. OUR OIL IS INFUSED WITH NATURAL VITAMINS AND MINERALS, CAREFULLY SOURCED FROM AROUND THE WORLD TO FEED YOUR FOLLICLES AND PUSH YOUR BEARD PAST ITS LIMITS. THERE’S STILL HOPE. AND NOW, THERE’S A WAY.

  • LUXURY

    FROM THE FIRST LOOK AT THE PACKAGING TO THE RICHNESS OF THE ARABIAN OUD INFUSED, THIS ISN’T JUST BEARD OIL—IT’S A FULL EXPERIENCE. EVERY DROP SPEAKS TO QUALITY, CLASS, AND CARE. THIS IS WHAT ELEVATION SMELLS AND FEELS LIKE.
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HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00
HOW TO GROW THE 'PERFECT' BEARD

HOW TO GROW THE 'PERFECT' BEARD

£10.00
THE TRUTH BENEATH THE MASK

THE TRUTH BENEATH THE MASK

£10.00
FACING THE DARK SIDE

FACING THE DARK SIDE

£10.00
THE MAIN CHARACTER MINDSET

THE MAIN CHARACTER MINDSET

£10.00

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  • CLARITY OVER CHAOS

    THESE GUIDES ARE BUILT FOR SHARP MINDS IN A MESSY WORLD. THEY CUT THROUGH THE DISTRACTIONS, GIVING YOU THE CLARITY AND STRUCTURE NEEDED TO MOVE WITH PURPOSE. NO FLUFF—JUST FOCUSED ACTION YOU CAN TAKE TODAY.

  • DON'T GUESS, EXECUTE.

    TRIAL AND ERROR WASTES TIME. THESE GUIDES ARE BUILT FROM REAL EXPERIENCE AND PROVEN RESULTS—SO YOU DON’T HAVE TO GUESS YOUR WAY THROUGH GROWTH. SKIP THE CONFUSION. START APPLYING WHAT WORKS.

  • TURN AMBITION TO ACTION

    AMBITION’S USELESS WITHOUT EXECUTION. THESE GUIDES GIVE YOU THE TOOLS TO CHANNEL THAT ENERGY INTO STEPS THAT ACTUALLY MOVE THE NEEDLE. IT’S NOT JUST ABOUT LEARNING—IT’S ABOUT BUILDING MOMENTUM.
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HOW DO YOU STAY CONSISTENT WITH YOUR GOALS?

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HOW DO I BUILD CONFIDENCE?

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HOW DO I TRUST MYSELF MORE?

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HOW DO YOU STAY CONSISTENT WITH YOUR GOALS?

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HOW DO I BUILD CONFIDENCE?

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HOW DO I TRUST MYSELF MORE?

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HOW DO YOU STAY CONSISTENT WITH YOUR GOALS?

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HOW DO I BUILD CONFIDENCE?

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HOW DO I TRUST MYSELF MORE?

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