OUR MISSION

ROYAL GROOM’s Mission is to EMPOWER, EVOLVE, and EXCEL. In simpler terms, it’s about showing the world the beauty of pain, struggle, and war. Below, the CEO himself shares the lessons that led to the creation of ROYAL GROOM—a brand built from the foundation of hard-earned wisdom.

PROLOGUE

"Being a man is a gift and a curse. There are two sides to everything—a coin, yin and yang, your girlfriend. What some people don’t realize is that without the curse, there would be no gift, and without the gift, there would be no curse."

LESSON 1: BUSINESS

When I was 9, the typical week for most kids was school Monday to Friday, and the weekend was all about rest and fun. For me, it was a little different. While most of my peers were playing, I was working. Weekends weren’t for resting—they were for helping my dad in his business. He wasn’t thrilled about me working that young, but I was determined to prove myself.

From age 9 to 16, I worked alongside him every weekend—rain or snow, I was there. This work ethic shaped my future, earned me an A* in Business Studies, and laid the groundwork for what would become ROYAL GROOM.

LESSON 2: SELF CARE

Let me tell you this: without SELF CARE, I wouldn’t be the man I am today. Society often gets confused about what it means for a man to take care of himself. Some think self-care is a sign of weakness—something “unmanly” or “effeminate.” But self-care isn’t excessive vanity, it's about the basics of looking after yourself.

As a kid, I struggled with acne, a patchy beard, and eye bags. I wasn’t what anyone would call “good looking.” So, I turned to my mom for advice. She introduced me to skincare—starting with just a simple moisturizer and facial wash. Over time, I built a complex routine including toners, acids, clay masks, but the acne still lingered. The turning point came when I realized that all these products were just band-aids—they weren’t solving the root problem.

I went back to basics with a simple face wash, moisturizer, and then… the game-changer: natural beard oil. After experimenting with various solutions, it became clear—the artificial ingredients in most beard oils were the problem. The natural beard oil my mom made for me was the solution. This became the inspiration for our first product: Royal Groom’s Beard Oil.

LESSON 3: MASCULINITY

The grand finale.

As a man, you’re born with nothing. Sure, you might have some advantages—maybe a good beard or a strong frame—but ultimately, you start from zero. Growing up working with my dad, I understood early on that life’s challenges are real. You don’t get to skip the hard parts.

With pain comes growth; with struggle comes strength. Some people want the rewards of life without experiencing the struggle, but I’ve been on both ends and I can tell you—there’s nothing more rewarding than embracing the grind of life as a man.

I’ve been through heartbreak, bullying, acne struggles, and more. Yet, I emerged stronger. Masculinity is about stepping up to the plate, doing what needs to be done even when no one else wants to. And when you do the work, life rewards you.

Being the oldest in my family, I knew my purpose: to lead, to educate, to set an example of what it means to be a man. And so, this journey led to the creation of ROYAL GROOM.

EPILOGUE

ROYAL GROOM is the platform I use to share the lessons I’ve learned and to try and make the world a better place. My mission is simple: to EMPOWER, EVOLVE, AND EXCEL—to help those who are going through the same struggles and let them know it’s okay. This is life as a man. We fight, we fall, we rise.

Thank you for reading my story. I appreciate your support. But now it’s time to stop playing around. It’s time for you to take control of your life and make it better.

ROYAL GROOM

EMPOWER. EVOLVE. EXCEL.