Our Story

Founder of Royal Groom

 

The Birth of Royal Groom:

Meet Frost, a young man from London with a passion for changing the men's grooming game. Frost's story began in his fifth month of university, where he made a life-changing decision to drop out and follow his true calling...

The Struggle with Acne:

As Frost grew his beard, he encountered a common problem many men face – acne. The majority of products he tried were filled with harsh chemicals and numerous ingredients that he could not pronounce, which only worsened his skin issues. Determined to find a solution, Frost turned to his mother’s wisdom.
 

A Mother's Inspiration:

His mother, a woman with a deep appreciation for natural remedies, introduced him to the idea of using mother natures resources. She believed in the power of nature and the benefits it could offer to not only beard growth, but general well-being too! Her homemade recipe, rich with natural ingredients, was a huge contrast to the artificial products flooding the market.

The Royal Groom Promise:

Royal Groom beard oil is more than just a grooming product; it’s a visual example of Frost’s commitment to quality and natural care. The oil is crafted to provide the best care for your beard without compromising on ingredients. Free from harsh chemicals, Royal Groom ensures that your grooming routine is truly royal.

Why Choose Royal Groom?

  • Natural Ingredients: Our beard oil is made with natural ingredients including a variety of vitamins that are gentle on your skin and effective in promoting healthy beard growth.
  • Luxury Scent: Experience the premium luxury scent that distinguishes Royal Groom from other brands.
  • Skin-Friendly: Specifically designed to prevent acne and skin irritation, making it perfect for those with sensitive skin.
  • London-Based Craftsmanship: Each bottle is crafted with care in London, reflecting the city's rich tradition of quality and style.
 
Frost’s journey from a university dropout to the founder of a premium beard oil brand is a story of pain becoming a passion. You deserve the best, and with Royal Groom, you get nothing less.
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